Search Engine Optimization (SEO) Training Course

Course Content

Search Engine Optimization Foundations

• Lesson 0: Course Introduction
  • Course Introduction
• Lesson 1: SEO Introduction
  • SEO Introduction
  • Importance of SEO
  • What Is SEO?
  • Search Ecosystem Components
  • Search Ecosystem Components: Incentives
  • What Drives Search Ecosystem?
  • SEO and Social Media
  • SEO: Pros and Cons
  • Avoid Outdated Techniques
  • SEO Career in Organizations
  • Enterprise SEO
  • Small-Medium Business SEO
  • SEOs in Agencies
  • Individual SEO
  • Opportunities and Skill
  • Key Takeaways
  • Knowledge Check
• Lesson 2: How Search Engines Work
  • How Search Engines Work
  • Major Search Engines
  • Minor Search Engines: Search
  • International Search Engines: Yandex
  • International Search Engines: Baidu
  • International Search Engines: Naver
  • International Search Engines: Qwant
  • Search Engine Mechanism
  • Search Engine Crawling
  • Search Engine Crawling: Robots.txt
  • Sitemaps
  • Storing
  • Processing and Indexing
  • Ranking
  • Key Takeaways
  • Knowledge Check
• Lesson 3: Types of SEO
  • Types of SEO
  • SEO Hats
  • White Hat SEO
  • Black Hat SEO
  • Gray Hat SEO
  • SEO Mistakes
  • SEO Best Practices: No Hidden Content
  • SEO Best Practices: Optimized Snippet
  • SEO Best Practices: Prominent Heading
  • SEO Best Practices: Organized Hierarchy
  • SEO Best Practices: Practical Links
  • What is SEO Spam?
  • Falsifying Content
  • Falsifying Links
  • Falsifying Website Content
  • SEO Spam
  • The Periodic Table of SEO Success Factor
  • Key Takeaways
  • Knowledge Check
• Lesson 4: Keyword Research and Competitive Intelligence
  • Importance of Keyword Research
  • User Intent
  • Not Provided
  • Performing Keyword Research
  • Demo: Keyword Research Tool (Wordtracker)
  • Keyword Research and Competitive Intelligence
  • Types of Queries
  • Short Tail Query: Pros and Cons
  • Long Tail Query: Advantages
  • Competitive Analysis Overview
  • Factors in Competitive Analysis
  • B2B vs. B2C
  • Key Takeaways
  • Knowledge Check
• Lesson 5: On-Page Optimization
  • On-Page Optimization
  • Defining On-Page Optimization
  • On-Page Factors
  • Title Tags
  • Meta Description
  • Header Tags
  • URLs and URL Structure
  • Image Alt Text
  • Internal Links
  • Keyword Usage
  • Sitemaps
  • On-Page Don'ts
  • Keyword Stuffing
  • Hidden Text
  • Repetitive Anchor Text
  • Cloaking
  • Perfectly Optimized Page
  • SEO Factors
  • Top Ranking Factors
  • Key Takeaways
  • Knowledge Check
• Lesson 6: Off-Page Optimization
  • Off-Page Optimization
  • What Is Off-Page Optimization
  • Signals of Popularity
  • Why Links?
  • Create Link-Worthy Content
  • Off-Site Engagement
  • Utilize Offline Relationships
  • Types of Links
  • Rel = “nofollow” and Social Media
  • Link Building Don'ts
  • Key Takeaways
  • Knowledge Check
• Lesson 7: Duplicate Content
  • Duplicate Content
  • What Is Duplicate Content?
  • Common Instances
  • Fixing Duplicate Content
  • Key Takeaways
  • Knowledge Check
• Lesson 8: Design and Architecture
  • Design and Architecture
  • Importance of Design
  • Design: Best Practices
  • Designing for Search Engines
  • Key Takeaways
  • Knowledge Check
• Lesson 9: Local SEO
  • Local SEO
  • Local Searches
  • NAP
  • Directories
  • Top Local Search Signals - A
  • Top Local Search Signals - B
  • Key Takeaways
  • Knowledge Check
• Lesson 10: Algorithm Updates and SEO Changes
  • Algorithm Updates and SEO Changes
  • Biggest SEO Misconception
  • What to Measure?
  • Constant Changes
  • Google Panda Update
  • Google Penguin Update
  • Google Humming Bird Update
  • RankBrain
  • Not Provided
  • SEO Is Still Powerful
  • Key Takeaways
  • Knowledge Check
• Lesson 11: Integrating SEO with Other Disciplines
  • Integrating SEO with Other Disciplines
  • Integrating Marketing Channels
  • User Experience Across Channels
  • SEO and Content Marketing
  • SEO and Analytics
  • SEO and Mobile
  • SEO for Wordpress
  • Key Takeaways
  • Knowledge Check
• Lesson 12: SEO Tools
  • SEO Tools
  • What Are SEO Tools?
  • SEO Tool Categories
  • DEMO: Raven SEO
  • Key Takeaways
  • Knowledge Check
• Lesson 13: How to Build a Successful Career in SEO
  • How to Build a Successful Career in SEO
  • Top Dos and Don'ts
  • Career Paths
  • Certifications
  • Key Takeaways
• Search Engine Optimization Foundations Quiz
  • Search Engine Optimization Foundations Quiz.

Advanced Search Engine Optimization

• Lesson 1 : Introduction to SEO
  • 1.1 What You will Learn in this Course
  • 2.1 The Business Impact of SEO
  • 3.1 SEO Terms and Definitions
  • 4.1 SEO Business Concepts
  • Knowledge Check
• Lesson 2 : How Search Engines Work
  • 1.1The Search Engine Landscape
  • 2.1 Analyzing Search Results
  • 3.1 The Search Engine Index
  • Knowledge Check
• Lesson 3 : Keyword Research
  • 1.1 Keywords The Foundation
  • 2.1 Keyword Research Research Tool Overview
  • 3.1 Build a Keyword List
  • 4 Analyze Your Keywords: Long tail and Short tail
  • 5.1 Exploring Keyword Opportunities
  • 6.1 Keyword Plan for Trends and Cycles
  • 7.1 Group and Manage keywords
  • Knowledge Check
• Lesson 4 : On-Page Optimization
  • 1.1 Key On-Page Elements
  • 2.1 Content Hierarchy
  • 3.1 Optimize Content
  • 4.1 Optimize Content with HTML5
  • 5.1 Optimize for Mobile
  • Knowledge Check
• Lesson 5 : Website Management and Optimzation
  • 1.1 Domain Signals for SEO
  • 2.1 Manage Website URLs
  • 3.1 Identify and Remove Duplicate Content
  • 4.1 Additional Optimization and Management
  • 5.1 Webmaster Tools
  • 6.1 Moving to a New Domain or a Redesign
  • 7.1 Googles History of Major Algorithm Updates
  • Knowledge Check
• Lesson 6 : Off-Page SEO
  • 1.1 The Importance of Links Part A
  • 1.1 The Importance of Links Part B
  • 2.1 Evaluating Backlinks
  • 3.1 Seven Methods of Link Building
  • 5 Build Links through Social Networks and Social Media Sites
  • 5.1 Advanced Concepts and Best Practices for Linking
  • Knowledge Check
• Lesson 7 : Planning A New Website
  • 1.1 Choose a domain name
  • 2.1 Organize Content Structure
  • 3.1 Develop URL Structure
  • Knowledge Check
• Lesson 8 : Market Your Optimized Website
  • 1.1 Conducting Competitive Audit
  • 2.1 Why You Should Not Rely on Rankings
  • 3.1 Create a Marketing Plan
  • 4.1 SEO and Marketing Teams
  • 5.1 Claim and Manage Your Business Listing
  • Knowledge Check
• Lesson 9 : Analytics and Measurement
  • 1.1 Intro to Measurement
  • 2.1 Analytics Terms and Concepts
  • 3.1 Measure Goals and Goal Values
  • 4.1 Measure and Analyze the Bounce Rate
  • 5.1 Critical Reports to Improve Your SEO
  • Knowledge Check
• Lesson 10 : What's Next-Learning Path
  • 1.1 Your Learning Path

Advanced Content Marketing

• Lesson 1 : Introduction to Content Marketing
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 What Is Content Marketing
  • 1.4 How to Become a Best-in-Class Content Marketer
  • 1.5 Develop a Clear Vision
  • 1.6 Develop a Business Case
  • 1.7 Document your Content Marketing Strategy
  • 1.8 Create a Editorial Mission Statement
  • 1.9 Target Customers based on their Intent
  • 1.10 Target Key Influencers
  • 1.11 Produce Help, Hub, and Hero Content
  • 1.12 Produce Engaging Content
  • 1.13 Use Content Marketing Tactics
  • 1.14 Use Social Media Platforms
  • 1.15 Help Customers Find the Information
  • 1.16 Help Key Influencers Impact the Buyer's Decision Making Process
  • 1.17 Measure Content Effectiveness
  • 1.18 Measure ROMI
  • 1.19 Improve by Experimenting with New Initiatives
  • 1.20 Improve by Becoming Sophisticated and Mature
  • 1.21 Key Takeaways
  • Knowledge Check
• Lesson 2 : Developing a Vision of Content Marketing Success
  • 2.1 Introduction
  • 2.2 What's In It For Me
  • 2.3 Vision for Successful Content Marketing
  • 2.4 The Michelin Guide Story
  • 2.5 Hindustan Unilever
  • 2.6 Volvo Trucks
  • 2.7 Dell's Take It Easy
  • 2.8 Key Takeaways
  • Knowledge Check
• Lesson 3 : Developing a Business Case for Content Marketing
  • 3.1 Introduction
  • 3.2 What's In It For Me
  • 3.3 Content Marketing Budget
  • 3.4 Objectives and Key Performance Indicators (KPIs)
  • 3.5 Challenges and Impact
  • 3.6 Best Practices
  • 3.7 Benefits and Financial Impact
  • 3.8 Build your Business Case
  • 3.9 Compare the Value of Content Marketing
  • 3.10 Key Takeaways
  • Knowledge Check
• Lesson 4 : Creating a Successful Content Marketing Strategy
  • 4.1 Introduction
  • 4.2 What's In It For Me
  • 4.3 Creating a Successful Content Marketing Strategy
  • 4.4 Model for Creating a Successful Content Marketing Strategy
  • 4.5 Content Marketing Strategy - Two-Step Model
  • 4.6 Two Step Model - First Phase
  • 4.7 Two-Step Model - Second Phase
  • 4.8 Benefit of Two-Step flow Model
  • 4.9 Key Takeaways
  • Knowledge Check
• Lesson 5 : Creating a Remarkable Editorial Mission Statement
  • 5.1 Introduction
  • 5.2 What's In It For Me
  • 5.3 Editorial Mission Statements
  • 5.4 Create Remarkable Content
  • 5.5 Top Global Ad Campaigns
  • 5.6 Remarkable Editorial Mission Statement
  • 5.7 Key Takeaways
  • Knowledge Check
• Lesson 6 : Targeting Customer Intent Instead of Demographics
  • 6.1 Introduction
  • 6.2 What's In It For Me
  • 6.3 Target Intent over Demographic
  • 6.4 Target Customers on Mobile Devices
  • 6.5 Target Intent on YouTube
  • 6.6 Know Your Customers' Intent
  • 6.7 Have a Mobile-friendly Website
  • 6.8 Video are Preferred Over Text
  • 6.9 Key Takeaways
  • Knowledge Check
• Lesson 7 : Targeting Key Influencers
  • 7.1 Introduction
  • 7.2 What's In It For Me
  • 7.3 Importance Of Influencer Marketing
  • 7.4 Process Of Augmenting With Influencers
  • 7.5 Case Study—Orange France
  • 7.6 Key Takeaways
  • Knowledge Check
• Lesson 8 : Producing Help, Hub, and Hero Content Consistently
  • 8.1 Introduction
  • 8.2 What's In It For Me
  • 8.3 Help Content
  • 8.4 Hub Content
  • 8.5 Hero Content
  • 8.6 Key Takeaways
  • Knowledge Check
• Lesson 9 : Producing Engaging Content More Frequently
  • 9.1 Introduction
  • 9.2 What's In It For Me
  • 9.3 Producing Engaging Content
  • 9.4 Engagement Through Video and Text
  • 9.5 Text Vs Video
  • 9.6 What to Seek
  • 9.7 Checklist - When to Use Video or Text
  • 9.8 Key Takeaways
  • Knowledge Check
• Lesson 10 : Using Effective B2C and B2B Content Marketing Tactics
  • 10.1 Introduction
  • 10.2 What's In It For Me
  • 10.3 B2C and B2B Content Marketing Tactics—Usage
  • 10.4 B2C and B2B Content Marketing Tactics—Effectiveness
  • 10.5 Email Newsletters
  • 10.6 In-person Events
  • 10.7 Illustrations/Photos
  • 10.8 Social Media content
  • 10.9 Infographics
  • 10.10 Videos—B2C
  • 10.11 Videos—B2B
  • 10.12 Online Presentations
  • 10.13 Microsites
  • 10.14 Website Articles
  • 10.15 Blogs
  • 10.16 Webinars
  • 10.17 Case Studies
  • 10.18 Mobile Apps
  • 10.19 Print Magazines
  • 10.20 Digital Magazines
  • 10.21 Books
  • 10.22 Podcasts
  • 10.23 White Papers
  • 10.24 Research Reports
  • 10.25 E-Books
  • 10.26 Branded Content Tools
  • 10.27 Virtual Conferences
  • 10.28 Key Takeaways
  • Knowledge Check
• Lesson 11 : Building Successful B2C and B2B Social Media Platforms
  • 11.1 Introduction
  • 11.2 What's In It For Me
  • 11.3 Social Media Platforms
  • 11.4 Facebook
  • 11.5 LinkedIn
  • 11.6 YouTube
  • 11.7 YouTube - Create Great Content
  • 11.8 YouTube - Develop a Programming Strategy
  • 11.9 Twitter
  • 11.10 Key Takeaways
  • Knowledge Check
• Lesson 12 : Helping Customers find the Information They Seek
  • 12.1 Introduction
  • 12.2 What's In It For Me
  • 12.3 Optimizing Your Content For Your Web Site
  • 12.4 Creating A Google-friendly Web Site
  • 12.5 Optimizing Web Pages For Keywords
  • 12.6 Optimizing Video Content
  • 12.7 Micro-moments
  • 12.8 Key Takeaways
  • Knowledge Check
• Lesson 13 : Helping Key Influencers Impact the Buyer's Decision-Making Process
  • 13.1 Introduction
  • 13.2 What's In It For Me
  • 13.3 Influencing the Influencers
  • 13.4 Schmooze Optimization
  • 13.5 Nurture Key Relationships
  • 13.6 Example - WineWorld
  • 13.7 Four Key Influencers
  • 13.8 Engaging Digital Presence
  • 13.9 Keys to Success
  • 13.10 Work together with influencers
  • 13.11 GE with influential YouTube creators
  • 13.12 Creations in support with GE
  • 13.13 Key Takeaways
  • Knowledge Check
• Lesson 14 : Measuring Content Effectiveness
  • 14.1 Introduction
  • 14.2 What's In It For Me
  • 14.3 Sales and Sales Lead Quality
  • 14.4 Touchpoints in the Customer Journey
  • 14.5 Turning Touchpoints into Quality Leads or Sales
  • 14.6 Focus on the Right Metrics
  • 14.7 Value Your Best Customer
  • 14.8 Attribute Value Across the Journey
  • 14.9 Prove Marketing Impact
  • 14.10 Key Takeaways
  • Knowledge Check
• Lesson 15 : Measuring Return on Marketing Investment
  • 15.1 Introduction
  • 15.2 What's In It For Me
  • 15.3 Return on Marketing Investment
  • 15.4 The Power of the Press Release
  • 15.5 Test A - ROMI Revisited
  • 15.6 Test B - Impact of a Budget Cut
  • 15.7 Test C - Impact of Using Multimedia
  • 15.8 Key Takeaways
  • Knowledge Check
• Lesson 16 : Improving by Experimenting With New Initiatives
  16.1 Introduction
  • 16.2 What's In It For Me
  • 16.3 Creating Engaging Content
  • 16.4 What is Effective and What is Not
  • 16.5 Key Takeaways
  • Knowledge Check
• Lesson 17 : Improving Effectiveness by Becoming More Sophisticated or Mature
  • 17.1 Introduction
  • 17.2 What's In It For Me
  • 17.3 Content Marketing Maturity
  • 17.4 Get Value from Editorial Meetings
  • 17.5 Content Marketing in Organizations
  • 17.6 Content Marketing with SEO and Social Media
  • 17.7 Leverage Paid Advertising
  • 17.8 Sophisticated Content Marketers
  • 17.9 Analytics Tips
  • 17.10 Key Takeaways
  • Knowledge Check
• Lesson 18 : Content Marketing in the Foreseeable Future
  • 18.1 Introduction
  • 18.2 What's In It For Me
  • 18.3 Content Marketing Forecast
  • 18.4 Impact on Content Marketing Strategy
  • 18.5 Video Sharing Platforms—Audience Segments
  • 18.6 Video Sharing Platforms - Content Genres
  • 18.7 YouTube vs Facebook
  • 18.8 YouTube Best Practices—Part A
  • 18.9 YouTube Best Practices—Part B
  • 18.10 Virtual Reality
  • 18.11 Facebook Best Practices
  • 18.12 Instagram and Twitter Best Practices
  • 18.13 Key Takeaways
  • Knowledge Check

Advanced Web Analytics

• Lesson 1 : Introduction to Digital Analytics
  • 1.1 Introduction to Digital Analytics
  • Knowledge Check
• Lesson 2 : Building Blocks
  • 2.1 Introduction to Building Blocks
  • 2.2 Building Blocks -Google Analytics
  • Knowledge Check
• Lesson 3 : Fundamentals of Digital Analytics
  • 3.1 Digital Analytics
  • 3.2 Digital Analytics Maturity Model
  • 3.3 Using the Digital Analytics Maturity Model
  • 3.4 The Three Heads of Online Analytics
  • Knowledge Check
• Lesson 4 : Business Perspective
  • 4.1 The Customer Journey and its Various Approaches
  • 4.2 Designing for Persuasion
  • 4.3 Defining Business Goals
  • 4.4 Key Performance Indicators
  • Knowledge Check
• Lesson 5 : Methodology - Lean Six Sigma
  • 5.1 Introduction to the Analysis Perspective
  • 5.2 Lean Six Sigma Principles -Define and Measure
  • 5.3 Lean Six Sigma Principles -Analyze, Improve, and Control
  • Knowledge Check
• Lesson 6 : Data Analysis Fundamentals
  • 6.1 Data Analysis Fundamentals
  • Knowledge Check
• Lesson 7 : Analysis Perspective Providing Insights
  • 7.1 Analysis Perspective Providing Insights
  • 7.2 Expressing Exactitude or a Sense of Scale
  • Knowledge Check
• Lesson 8 : Enabling Capabilities
  • 8.1 Tag Management System
  • 8.2 Vendor Selection
  • 8.3 Qualitative Data
  • 8.4 Competitive Intelligence and Other Tools
  • Knowledge Check
• Lesson 9 : Managing Analytics
  • 9.1 Introduction to Managing Analytics
  • 9.2 RACI Matrix
  • 9.3 Agile Management
  • Knowledge Check
• Lesson 10 : Audience
  • 10.1 Audience
  • Knowledge Check
• Lesson 11 : Acquisition
  • 11.1 Acquisition
  • 11.2 Campaign Tracking
  • 11.3 Google Analytics Standard Channels
  • 11.4 Marketing Automation and Growth Hacking
  • Knowledge Check
• Lesson 12 : Behavior
  • 12.1 Behavior
  • 12.2 Customer Engagement
  • Knowledge Check
• Lesson 13 : Conversions and Onboarding
  • 1 Conversions Funnel
  • 2 Experimentation and Testing
  • 3 Conversion Scenarios
  • 4 Attributions
  • Knowledge Check
• Lesson 14 : Retention and Expansion
  • 14.1 Retention and Expansion
  • 14.2 Expansion Scenarios
  • Knowledge Check
• Lesson 15 : Advocacy
  • 15.1 Advocacy
  • 15.2 Facebook and LinkedIn Insight
  • Knowledge Check
• Lesson 16 : Privacy and Ethics
  • 16.1 Privacy and Ethics
  • Knowledge Check
• Lesson 17 : Wrapping Up
  • 17.1 Wrapping Up

How do I get certified in advanced SEO training?

To obtain your SEO Certification:

• Complete 85% of the course
• Complete five projects: Three from Advanced SEO and one each from Advanced Content Marketing and Advanced Web Analytics
• Complete one simulation test with a minimum score of 75%

FAQs

• Why do organizations hire SEO professionals?

  SEO is crucial to enabling a website to rank well in the search engine results pages (SERPs) of major search engines like Google, Yahoo, and Bing. Appearing on the first page of results has always been challenging and continues to become even more of a challenge as Google and other search engines constantly change its algorithms and technical parameters. Poorly-planned SEO can actually do harm to businesses and their online reputation, so it's imperative that companies hire SEO professionals that are trained and well qualified to drive their SEO marketing strategy.

• How do I enrol in this online training?

  You can enrol in this training on our website and make an online payment using any of the following option

  • Visa Credit or Debit Card
  • MasterCard
  • American Express
  • Diners Club
  • PayPal

  Once payment is received, you will automatically receive a payment receipt and access information via email.