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Digital Marketing for CXOs

Leverage the fundamentals of marketing to support your organization’s business goals in this digital age. This course is designed to help CXOs make informed decisions and strategize their online marketing efforts.
MSRP:
Was:
Now: $329
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Brand
NextTech eLearning
SKU:
DMforCXO
Duration:
6 Months
Delivery:
eLearning
Course Date :

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  • Digital Marketing for CXOs

Digital Marketing for CXOs

 

  • Course Overview
  • Course Content
  • FAQs

 

About the course

This Digital Marketing for CXOs course covers concepts like customer lifetime value, RFM analysis, customer journey, and touchpoints to help CXOs make informed decisions while adopting a data-driven approach

Eligibility

This course is best suited for leaders across industries, business professionals, leadership teams, and senior management.

Pre-requisites

There are no prerequisites for this Digital Marketing for CXOs course.

Skills Covered

  • Marketing concepts
  • Customer lifetime value
  • RFM analysis
  • Customer journey and personas
  • Customer segmentation

Course Content

Digital Marketing for CXOs

  • Lesson 01 - Overview of the Digital Marketing Evolution
    • 1.1 Faculty Introduction
    • 1.2 Introduction
    • 1.3 The MarTech Landscape
    • 1.4 The Customer Journey
    • 1.5 Measuring the Digital Enterprise
    • 1.6 Marketing Organization Structure
    • 1.7 The Way Forward

FAQs

  • How do I enrol in this online training?

    You can enrol in this training on our website and make an online payment using any of the following option

    • Visa Credit or Debit Card
    • MasterCard
    • American Express
    • Diners Club
    • PayPal

    Once payment is received, you will automatically receive a payment receipt and access information via email.

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