Digital Marketing Training Course

Course Content

Course Introduction

• Introduction
  • Introduction

Section 1 - Fundamental Concepts of Digital Marketing

• Lesson 1 - Introduction to Digital Marketing
  • 1 - Introduction to Digital Marketing
  • 2 - Basics of Customer Acquisition
  • Quiz
• Lesson 2 - History of Digital Marketing
  • 1- History of Digital Marketing
  • Quiz
• Lesson 3 - Developing and Nurturing a Digital Culture
  • 1 - Developing and Nurturing a Digital Culture
  • 2 - Product Thinking and Customer Centricity
  • Quiz
• Lesson 4 - Where is Digital Marketing Headed
  • 1 - Where is Digital Marketing Headed
  • Quiz
• Lesson 5 - Global Impact of Digital Marketing
  • 1- Global Impact of Digital Marketing
  • Quiz

Section 2 - Customer Lifecycle

• Lesson 1 - Acquisition
  • 1 - Acquisition
  • Quiz
• Lesson 2 - Engagement
  • 1 - Engagement
  • Quiz
• Lesson 3 - Conversion
  • 1 - Conversion
  • Quiz
• Lesson 4 - Onboarding, Retention, and Expansion
  • 1 - Onboarding, Retention, and Expansion
  • Quiz

Section 3 - Marketing Technology

• Lesson 1 - Mobile and IoT
  • 1 - Mobile and IoT
  • Quiz
• Lesson 2 - Analytics
  • 1 - Analytics
  • Quiz
• Lesson 3 - Challenges of an Offline-Online Experience
  • 1 - Challenges of an Offline-Online Experience
  • Quiz

Section 4 - The Future of Digital Marketing

• Lesson 1 - A peek into the future
  • 1 - A peek into the future
  • Quiz

How do I earn my certificate?

Online Self-Learning:

• Complete 85 percent of the course and score a minimum of 80 percent on the simulation test.

FAQs

• How do I enrol in this online training?

  You can enrol in this training on our website and make an online payment using any of the following option

  • Visa Credit or Debit Card
  • MasterCard
  • American Express
  • Diners Club
  • PayPal

  Once payment is received, you will automatically receive a payment receipt and access information via email.