Advanced Pay Per Click (PPC) Certification Training

Course Content

Advanced Pay Per Click

• Lesson 00 - Course Introduction
  • 0.01 Course Introduction
• Lesson 01 - Psychology of Search
  • 1.01 Introduction
  • 1.02 The Search Process
  • 1.03 How an Advertiser Fits into the Search Process
  • 1.04 Key Takeaways
  • Knowledge Check
• Lesson 02 - Buying Funnel
  • 2.01 Introduction
  • 2.02 Understanding The Buying Funnel
  • 2.03 Target Users throughout the Funnel
  • 2.04 Channels to Leverage throughout the Buying Funnel
  • 2.05 Key Takeaways
  • Knowledge Check
• Lesson 03 - Understanding Keyword Organization
  • 3.01 Introduction
  • 3.02 How Keywords Change During the Buying Funnel
  • 3.03 Types of Keywords
  • 3.04 Identify the Primary Searcher
  • 3.05 Key Takeaways
  • Knowledge Check
• Lesson 04 - Keyword Match Types
  • 4.01 Introduction
  • 4.02 Difference Between Semantic and Syntactic Match Types
  • 4.03 Using Syntactic Match Types Phrase Match
  • 4.04 Using Semantic Match Types
  • 4.05 Key Takeaways
  • Knowledge Check
• Lesson 05 - Negative Keywords and Managing Search Terms
  • 5.01 Introduction
  • 5.02 Search Terms used to Trigger your Keywords
  • 5.03 Negative Keyword Match Types Function
  • 5.04 How to Use Negative Keywords Throughout your Account
  • 5.05 N-Gram Analysis
  • 5.06 Key Takeaways
  • Knowledge Check
• Lesson 06 - Keyword Research
  • 6.01 Introduction
  • 6.02 Examine the Website for Keywords and Keyword Ideas
  • 6.03 Utilize the Analytics for Keyword Ideas
  • 6.04 Utilize Google Keyword Planner Tool to Gain Keyword Ideas
  • 6.05 Key Takeaways
  • Knowledge Check
• Lesson 07 - Creating Compelling Ads
  • 7.01 Introduction
  • 7.02 Understand Ad Components
  • 7.03 Where to Send Traffic
  • 7.04 Features and Benefits
  • 7.05 Create a Call-to-Action
  • 7.06 Craft Ads That Match the Buying Cycle
  • 7.07 Key Takeaways
  • Knowledge Check
• Lesson 08 - Advanced Ad Features
  • 8.01 Introduction
  • 8.02 Dynamically Customize Ads
  • 8.03 Prequalify a B2B Audience
  • 8.04 Ensure Your Ads Are Complete
  • 8.05 Key Takeaways
  • Knowledge Check
• Lesson 09 - Ad Testing
  • 9.01 Introduction
  • 9.02 Types of Ad Testing
  • 9.03 Single and Multi Ad Group Testing
  • 9.04 Testing Metrics and Data
  • 9.05 Key Takeaways
  • Knowledge Check
• Lesson 10 - Ad Extensions
  • 10.01 Introduction
  • 10.02 Meaning of Ad Extensions
  • 10.03 Utilize Informational Extensions
  • 10.04 List Additional Options to Interact with Your Business
  • 10.05 Create Special Promotions and Prices for Ads
  • 10.06 Use Additional Options
  • 10.07 Key Takeaways
  • Knowledge Check
• Lesson 11 - Campaign Types Budget and Reach
  • 11.01 Introduction
  • 11.02 Choosing the Appropriate Campaign Type
  • 11.03 Selecting the Right Networks for Your Ads
  • 11.04 Setting and Controlling Your Budgets
  • 11.05 Exploring Other Settings
  • 11.06 Key Takeaways
  • Knowledge Check
• Lesson 12 - Location and Language Targeting
  • 12.01 Introduction
  • 12.02 Choosing the Locations for Your Ads
  • 12.03 Using Advanced Location
  • 12.04 Selecting the Appropriate
  • 12.05 Key Takeaways
  • Knowledge Check
• Lesson 13 - Introduction to Audience Types
  • 13.01 Introduction
  • 13.02 The Remarketing Process
  • 13.03 Customer Match with CRM Data
  • 13.04 Expand Audiences with Similar Lists
  • 13.05 Target Users with In-Market and Affinity Audiences
  • 13.06 Demographic Targeting Options
  • 13.07 Key Takeaways
  • Knowledge Check
• Lesson 14 - How to Segment Data and Create Lists
  • 14.01 Introduction
  • 14.02 Segment your data
  • 14.03 Creating a Remarketing List
  • 14.04 Creating Customer Match
  • 14.05 Key Takeaways
  • Knowledge Check
• Lesson 15 - Using the Audience Lists to Reach Customers
  • 15.01 Introduction
  • 15.02 Comparing Targeting and Observation
  • 15.03 Using Audience Bid Modifiers
  • 15.04 Analyzing Customer Data Using Audience Insights
  • 15.05 Key Takeaways
  • Knowledge Check
• Lesson 16 - Introduction to the Display Network
  • 16.01 Introduction
  • 16.02 Understanding the Targeting Options
  • 16.03 Listing the Display Ad Formats
  • 16.04 Choosing the Targeting Method Based on the Funnel
  • 16.05 Key Takeaways
  • Knowledge Check
• Lesson 17 - Display Targeting Options
  • 17.01 Introduction
  • 17.02 Contextual Targeting
  • 17.03 Placement Targeting
  • 17.04 Layered Targeting
  • 17.05 Blocking Inappropriate Content
  • 17.06 Key Takeaways
  • Knowledge Check
• Lesson 18 - Display Ad Formats
  • 18.01 Introduction
  • 18.02 Create Effective Responsive Ads
  • 18.03 Upload Image Ads
  • 18.04 When to Use Image and Responsive Ads
  • 18.05 Key Takeaways
  • Knowledge Check
• Lesson 19 - Setting And Measuring Goals
  • 19.01 Introduction
  • 19.02 Setting Goals
  • 19.03 Measuring Goals
  • 19.04 Attribution Methods
  • 19.05 Key Takeaways
  • Knowledge Check
• Lesson 20 - Bidding and Attribution
  • 20.01 Introduction
  • 20.02 Choose a Bid Method
  • 20.03 Automate Manual Bidding
  • 20.04 Apply Bid Modifiers
  • 20.05 Key Takeaways
  • Knowledge Check
• Lesson 21 - Reporting and Testing
  • 21.01 Introduction
  • 21.02 Customize the Interface
  • 21.03 Create Reports and Dashboards
  • 21.04 Click Fraud
  • 21.05 Drafts and Experiments
  • 21.06 Key Takeaways
  • Knowledge Check
• Lesson 22 - Ad group organization
  • 22.01 Introduction
  • 22.02 Create Tightly Themed Ad Groups
  • 22.03 Bulk Ad Group Creation
  • 22.04 Key Takeaways
  • Knowledge Check
• Lesson 23 - Campaign Organization
  • 23.01 Introduction
  • 23.02 When to Create Seperate Campaigns
  • 23.03 Organize Campaigns Based on the Goals
  • 23.04 Process of Account Organization
  • 23.05 Key Takeaways.mp4
  • Knowledge Check
• Lesson 24 - Working with Multiple Accounts
  • 24.01 Introduction
  • 24.02 Working with Google Ads Manager
  • 24.03 Managing Multiple Users Account Access
  • 24.04 Making Bulk Changes with the Google Ads Editor
  • 24.05 Key Takeaways
  • Knowledge Check
• Lesson 25 - Introduction to Quality Score
  • 25.01 Introduction
  • 25.02 How Ad Rank Functions
  • 25.03 The Quality Score Factors
  • 25.04 Difference between Visible vs Auction Quality Scores
  • 25.05 Key Takeaways
  • Knowledge Check
• Lesson 26 - Working with Quality Score
  • 26.01 Working with Quality Score
  • 26.02 Assess Quality Score Data
  • 26.03 Improving Your Quality Score
  • 26.04 Using Impression Share
  • 26.05 keytakeaway
  • Knowledge Check
• Lesson 27 - Quality Score Diagnosis and Pivot Tables
  • 27.01 Introduction
  • 27.02 Downloading Quality Score Data
  • 27.03 Creating Pivot Tables
  • 27.04 Key Takeaways
  • Knowledge Check
• Lesson 28 - Setting Up Your PPC Strategy
  • 28.01 Introduction
  • 28.02 Plan and conduct a strategic Interview
  • 28.03 Create a Maketing Plan
  • 28.04 Create a checklist to ensure Completion
  • 28.05 Key takeways
  • Knowledge Check
• Lesson 29 - Creating Your Account
  • 29.01 Introduction
  • 29.02 Implementing Account Tracking
  • 29.03 Planning Account Creation
  • 29.04 Create the Account
  • 29.05 Key Takeaways
  • Knowledge Check
• Lesson 30 - Managing Your Account
  • 30.01 Introduction
  • 30.02 Operate an Active Campaign to Keep It on Target
  • 30.03 Refine the Campaigns Targets
  • 30.04 Manage a Long-Term PPC Account
  • 30.05 Key Takeaways
  • Knowledge Check
• Lesson 31 - Shopping and Video Campaigns
  • 31.01 Introduction
  • 31.02 Create a Shopping Campaign
  • 31.03 Create a Video Campaign
  • 31.04 Key Takeaways
  • Knowledge Check
• Lesson 32 - Automation and Other Tools
  • 32.01 Introduction
  • 32.02 Automating Your Google Ads Account
  • 32.03 Other Tools Required for Automation
  • 32.04 Key takeways
  • Knowledge Check

How do I become certified in Advanced PPC course?

Once you have completed the training, you need to pass the PPC examination to become certified.

FAQs

• What are the key highlights of the PPC course?

  This course is all-inclusive, providing more than 35 hours of high-quality eLearning content. You'll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.

• How long does the PPC course take to complete?

  You should expect to spend about 40-50 hours to complete the course and take the certification exam.

• How do I enrol in this online training?

  You can enrol in this training on our website and make an online payment using any of the following option

  • Visa Credit or Debit Card
  • MasterCard
  • American Express
  • Diners Club
  • PayPal

  Once payment is received, you will automatically receive a payment receipt and access information via email.