Advanced Mobile Marketing Certification Training

Course Content

Advanced Mobile Marketing

• Lesson 1 : Introduction to Mobile Marketing
  • 1.1 Basics of Mobile Marketing
  • 1.2 Marketing Changes with Mobile Devices
  • Knowledge Check
• Lesson 2 : Understanding Mobile Devices
  • 2.1 Types of Mobile Devices
  • 2.2 Marketing Different Devices
  • Knowledge Check
• Lesson 3 : Core Product and Service Offerings
  • 3.1 Campaign Delivery Options - SMS and MMS Messaging
  • 3.2 Effective Ways to Use Message Campaigns
  • 3.3 Basics of Mobile App
  • 3.4 Planning Developing and Promoting a Mobile App
  • 3.5 Basics of Mobile Websites
  • 3.6 Considerations for Building a Mobile Website
  • 3.7 App Marketing
  • Knowledge Check
• Lesson 4 : Supplemental Mobile Products and Service Options
  • 4.1 Campaign Delivery Options: QR Codes
  • 4.2 Campaign Delivery Options: Augmented Reality
  • 4.3 Campaign Delivery Options: Interactive Voice Response (IVR)
  • 4.4 Mobile and Traditional Marketing
  • Knowledge Check
• Lesson 5 : Mobile Advertising and Search
  • 5.1 Mobile Advertising
  • 5.2 Mobile Marketing and Search
  • 5.3 Programmatic Ad Buying
  • Knowledge Check
• Lesson 6 : Incentives and Loyalty Program
  • 6.1 Mobile Incentive Opportunities
  • 6.2 Mobile Loyalty Programs
  • Knowledge Check
• Lesson 7 : Mobile Marketing and Social Media
  • 7.1 Mobile and Social Media
  • 7.2 Content Marketing for Mobile
  • 7.3 Facebook Advertising for Mobile
  • Knowledge Check
• Lesson 8 : Location and Mobile
  • 8.1 Mobile Marketing - Location Based Services
  • 8.2 Beacons-Opportunities and Challenges
  • 8.3 Employing Beacons
  • Knowledge Check
• Lesson 9 : Mobile Rules and Regulations
  • 9.1 Mobile Marketing Rules and Regulations
  • 9.2 Mobile Campaign Compliance
  • Knowledge Check
• Lesson 10 : Mobile Website
  • 10.1 Responsive Design
  • 10.2 Converting Non-Mobile Websites
  • Knowledge Check
• Lesson 11 : Mobile Marketing Analytics
  • 11.1 Mobile Measurement
  • Knowledge Check
• Lesson 12 : Careers in Mobile Marketing
  • 12.1 Mobile Marketing Opportunities
  • Knowledge Check

How do I get certified in Advanced Mobile Marketing?

• Complete 85% of the course.
• Complete 1 simulation test with a minimum score of 60%.
• Complete 3 projects.

What are the prerequisites for the certification?

Although not required, ideally, participants will first complete our Mobile Marketing Foundations course. Ultimately, participants will need a basic working knowledge of HTML, internet usage, and Microsoft Office for a successful learning experience.

FAQs

• What is digital marketing all about?

  Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the focal areas of this field.

• What are the key highlights of the course?

  This course is all-inclusive, providing more than 25 hours of high-quality e-learning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.

• What are the prerequisites for this course?

  Individuals are expected to have a fair understanding of popular search engines as well as working knowledge of the Microsoft Office suite, including Word, Excel, and PowerPoint. Additionally, participants should have knowledge based on the sections “Introduction to Online Marketing” and “Internet Marketing Fundamentals.” It’s advised that participants complete those two sections before diving into the rest of the course.

• How long does the course take to complete?

  You should expect to spend about 20-25 hours to complete the course and take the certification exam.

• How do I enrol in this online training?

  You can enrol in this training on our website and make an online payment using any of the following option

  • Visa Credit or Debit Card
  • MasterCard
  • American Express
  • Diners Club
  • PayPal

  Once payment is received, you will automatically receive a payment receipt and access information via email.