Advanced Email Marketing Certification Training

Course Content

Advanced Email Marketing

• Lesson 01 - Course Introduction
  • 1.01 Course Introduction
  • Dorie Clark | Use Email Lists to Connect with Your Customers
• Lesson 02 - Introduction to Advanced Email Marketing
  • 2.01 Introduction to Advanced Email Marketing
  • 2.02 Introduction to Email Marketing
  • 2.03 Increasing Value of Email in Marketing
  • 2.04 Identifying the Email Sender
  • 2.05 Key Takeaways
  • Knowledge Check
• Lesson 03 - Write Better Subject Lines
  • 3.01 Write Better Subject Lines
  • 3.02 The Critical Importance of the Subject Line
  • 3.03 Deciding Subject Line Length
  • 3.04 Subject Line Wording Improves Performance
  • 3.05 Words in the Subject Line-Actions, Promises and Outcomes
  • 3.06 Industry Examples
  • 3.07 Key Takeaways
  • Knowledge Check
• Lesson 04 - Develop Emails that Drive Results
  • 4.01 Develop Emails that Drive Results
  • 4.02 Critical Email Design Factors
  • 4.03 Utilize and Optimize Preheader, Headline, and Call-to-Action
  • 4.04 Understand Color Contrast and White Space
  • 4.05 Create Readable, Actionable Text
  • 4.06 Utilize Mobile-Responsive Emails
  • 4.07 Key Takeaways
  • Knowledge Check
• Lesson 05 - Optimize Your Email Content
  • 5.01 Optimize Your Email Content
  • 5.02 Create Great Content
  • 5.03 Develop a Brand Voice and Strategy
  • 5.04 Benefits of Using Images in Email
  • 5.05 Integrate Video for Higher Engagement
  • 5.06 Use Email with Other Digital Channels
  • 5.07 Key Takeaways
  • Knowledge Check
• Lesson 06 - List Management Strategies
  • 6.01 Subscriber List Management Strategies
  • 6.02 Issues of Subscriber Consent to Send Emails
  • 6.03 List is a Business Asset
  • 6.04 Manage Churn Rate and Improve
  • 6.05 Understand Personalization
  • 6.06 Utilize Recognition and Rewards
  • 6.07 Key Takeaways
  • Knowledge Check
• Lesson 07 - Automating Your Emails
  • 7.01 Automating Your Emails
  • 7.02 The Demonstrated Value of Automated Emails
  • 7.03 Get Started with Welcome Emails
  • 7.04 Understand Date-Based Triggers
  • 7.05 Understanding Action and Event Triggers
  • 7.06 Key Takeaways
  • Knowledge Check
• Lesson 08 - Create Optimal Landing Pages
  • 8.01 Create Optimal Landing Pages
  • 8.02 The Purpose of Landing Pages
  • 8.03 Types of Landing Pages
  • 8.04 Landing Page Design and Layout
  • 8.05 Human Factors in Landing Page Design
  • 8.06 Consistency in Message
  • 8.07 Optimize Call-to-action and Lead Capture
  • 8.08 Key Takeaways
  • Knowledge Check
• Lesson 09- Create an Email Campaign Checklist
  • 9.01 Create an Email Campaign Checklist
  • 9.02 Email Preflight Strategy
  • 9.03 Create a Preflight Review Checklist
  • 9.04 Test Your Emails
  • 9.05 Timing Strategies for Email Campaigns
  • 9.06 Key Takeaways
  • Knowledge Check
• Lesson 10 - GDPR for Digital Marketers
  • 10.01 Overview
  • 10.02 Implications of GDPR
  • 10.03 Email Marketing and GDPR
  • 10.04 Audit and Review for GDPR
  • Knowledge Check

How do I get certified in Advanced Email Marketing?

• Complete 85% of the course.
• Complete 1 simulation test with a minimum score of 60%.
• Complete 3 projects.

What are the prerequisites for the certification?

Although not required, ideally, participants will first complete our Email Marketing Foundations course. Ultimately, participants will need a basic working knowledge of HTML, internet usage, and Microsoft Office for a successful learning experience.

FAQs

• What is digital marketing all about?

  Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the focal areas of this field.

• What are the key highlights of the course?

  This course is all-inclusive, providing more than 25 hours of high-quality e-learning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.

• What are the prerequisites for this course?

  Individuals are expected to have a fair understanding of popular search engines as well as working knowledge of the Microsoft Office suite, including Word, Excel, and PowerPoint. Additionally, participants should have knowledge based on the sections “Introduction to Online Marketing” and “Internet Marketing Fundamentals.” It’s advised that participants complete those two sections before diving into the rest of the course.

• How long does the course take to complete?

  You should expect to spend about 20-25 hours to complete the course and take the certification exam.

• How do I enrol in this online training?

  You can enrol in this training on our website and make an online payment using any of the following option

  • Visa Credit or Debit Card
  • MasterCard
  • American Express
  • Diners Club
  • PayPal

  Once payment is received, you will automatically receive a payment receipt and access information via email.