Advanced Content Marketing Certification Training Course

Course Content

Advanced Content Marketing

• Lesson 1 : Introduction to Content Marketing
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 What Is Content Marketing
  • 1.4 How to Become a Best-in-Class Content Marketer
  • 1.5 Develop a Clear Vision
  • 1.6 Develop a Business Case
  • 1.7 Document your Content Marketing Strategy
  • 1.8 Create a Editorial Mission Statement
  • 1.9 Target Customers based on their Intent
  • 1.10 Target Key Influencers
  • 1.11 Produce Help, Hub, and Hero Content
  • 1.12 Produce Engaging Content
  • 1.13 Use Content Marketing Tactics
  • 1.14 Use Social Media Platforms
  • 1.15 Help Customers Find the Information
  • 1.16 Help Key Influencers Impact the Buyer's Decision Making Process
  • 1.17 Measure Content Effectiveness
  • 1.18 Measure ROMI
  • 1.19 Improve by Experimenting with New Initiatives
  • 1.20 Improve by Becoming Sophisticated and Mature
  • 1.21 Key Takeaways
  • Shane Snow | Master Content Marketing: Give First
  • Knowledge Check
• Lesson 2 : Developing a Vision of Content Marketing Success
  • 2.1 Introduction
  • 2.2 What's In It For Me
  • 2.3 Vision for Successful Content Marketing
  • 2.4 The Michelin Guide Story
  • 2.5 Hindustan Unilever
  • 2.6 Volvo Trucks
  • 2.7 Dell's Take It Easy
  • 2.8 Key Takeaways
  • Knowledge Check
• Lesson 3 : Developing a Business Case for Content Marketing
  • 3.1 Introduction
  • 3.2 What's In It For Me
  • 3.3 Content Marketing Budget
  • 3.4 Objectives and Key Performance Indicators (KPIs)
  • 3.5 Challenges and Impact
  • 3.6 Best Practices
  • 3.7 Benefits and Financial Impact
  • 3.8 Build your Business Case
  • 3.9 Compare the Value of Content Marketing
  • 3.10 Key Takeaways
  • Knowledge Check
• Lesson 4 : Creating a Successful Content Marketing Strategy
  • 4.1 Introduction
  • 4.2 What's In It For Me
  • 4.3 Creating a Successful Content Marketing Strategy
  • 4.4 Model for Creating a Successful Content Marketing Strategy
  • 4.5 Content Marketing Strategy - Two-Step Model
  • 4.6 Two Step Model - First Phase
  • 4.7 Two-Step Model - Second Phase
  • 4.8 Benefit of Two-Step flow Model
  • 4.9 Key Takeaways
  • Knowledge Check
• Lesson 5 : Creating a Remarkable Editorial Mission Statement
  • 5.1 Introduction
  • 5.2 What's In It For Me
  • 5.3 Editorial Mission Statements
  • 5.4 Create Remarkable Content
  • 5.5 Top Global Ad Campaigns
  • 5.6 Remarkable Editorial Mission Statement
  • 5.7 Key Takeaways
  • Knowledge Check
• Lesson 6 : Targeting Customer Intent Instead of Demographics
  • 6.1 Introduction
  • 6.2 What's In It For Me
  • 6.3 Target Intent over Demographic
  • 6.4 Target Customers on Mobile Devices
  • 6.5 Target Intent on YouTube
  • 6.6 Know Your Customers' Intent
  • 6.7 Have a Mobile-friendly Website
  • 6.8 Video are Preferred Over Text
  • 6.9 Key Takeaways
  • Knowledge Check
• Lesson 7 : Targeting Key Influencers
  • 7.1 Introduction
  • 7.2 What's In It For Me
  • 7.3 Importance Of Influencer Marketing
  • 7.4 Process Of Augmenting With Influencers
  • 7.5 Case Study—Orange France
  • 7.6 Key Takeaways
  • Knowledge Check
• Lesson 8 : Producing Help, Hub, and Hero Content Consistently
  • 8.1 Introduction
  • 8.2 What's In It For Me
  • 8.3 Help Content
  • 8.4 Hub Content
  • 8.5 Hero Content
  • 8.6 Key Takeaways
  • Knowledge Check
• Lesson 9 : Producing Engaging Content More Frequently
  • 9.1 Introduction
  • 9.2 What's In It For Me
  • 9.3 Producing Engaging Content
  • 9.4 Engagement Through Video and Text
  • 9.5 Text Vs Video
  • 9.6 What to Seek
  • 9.7 Checklist - When to Use Video or Text
  • 9.8 Key Takeaways
  • Knowledge Check
• Lesson 10 : Using Effective B2C and B2B Content Marketing Tactics
  • 10.1 Introduction
  • 10.2 What's In It For Me
  • 10.3 B2C and B2B Content Marketing Tactics—Usage
  • 10.4 B2C and B2B Content Marketing Tactics—Effectiveness
  • 10.5 Email Newsletters
  • 10.6 In-person Events
  • 10.7 Illustrations/Photos
  • 10.8 Social Media content
  • 10.9 Infographics
  • 10.10 Videos—B2C
  • 10.11 Videos—B2B
  • 10.12 Online Presentations
  • 10.13 Microsites
  • 10.14 Website Articles
  • 10.15 Blogs
  • 10.16 Webinars
  • 10.17 Case Studies
  • 10.18 Mobile Apps
  • 10.19 Print Magazines
  • 10.20 Digital Magazines
  • 10.21 Books
  • 10.22 Podcasts
  • 10.23 White Papers
  • 10.24 Research Reports
  • 10.25 E-Books
  • 10.26 Branded Content Tools
  • 10.27 Virtual Conferences
  • 10.28 Key Takeaways
  • Knowledge Check
• Lesson 11 : Building Successful B2C and B2B Social Media Platforms
  • 11.1 Introduction
  • 11.2 What's In It For Me
  • 11.3 Social Media Platforms
  • 11.4 Facebook
  • 11.5 LinkedIn
  • 11.6 YouTube
  • 11.7 YouTube - Create Great Content
  • 11.8 YouTube - Develop a Programming Strategy
  • 11.9 Twitter
  • 11.10 Key Takeaways
  • Knowledge Check
• Lesson 12 : Helping Customers find the Information They Seek
  • 12.1 Introduction
  • 12.2 What's In It For Me
  • 12.3 Optimizing Your Content For Your Web Site
  • 12.4 Creating A Google-friendly Web Site
  • 12.5 Optimizing Web Pages For Keywords
  • 12.6 Optimizing Video Content
  • 12.7 Micro-moments
  • 12.8 Key Takeaways
  • Knowledge Check
• Lesson 13 : Helping Key Influencers Impact the Buyer's Decision-Making Process
  • 13.1 Introduction
  • 13.2 What's In It For Me
  • 13.3 Influencing the Influencers
  • 13.4 Schmooze Optimization
  • 13.5 Nurture Key Relationships
  • 13.6 Example - WineWorld
  • 13.7 Four Key Influencers
  • 13.8 Engaging Digital Presence
  • 13.9 Keys to Success
  • 13.10 Work together with influencers
  • 13.11 GE with influential YouTube creators
  • 13.12 Creations in support with GE
  • 13.13 Key Takeaways
  • Knowledge Check
• Lesson 14 : Measuring Content Effectiveness
  • 14.1 Introduction
  • 14.2 What's In It For Me
  • 14.3 Sales and Sales Lead Quality
  • 14.4 Touchpoints in the Customer Journey
  • 14.5 Turning Touchpoints into Quality Leads or Sales
  • 14.6 Focus on the Right Metrics
  • 14.7 Value Your Best Customer
  • 14.8 Attribute Value Across the Journey
  • 14.9 Prove Marketing Impact
  • 14.10 Key Takeaways
  • Knowledge Check
• Lesson 15 : Measuring Return on Marketing Investment
  • 15.1 Introduction
  • 15.2 What's In It For Me
  • 15.3 Return on Marketing Investment
  • 15.4 The Power of the Press Release
  • 15.5 Test A - ROMI Revisited
  • 15.6 Test B - Impact of a Budget Cut
  • 15.7 Test C - Impact of Using Multimedia
  • 15.8 Key Takeaways
  • Knowledge Check
• Lesson 16 : Improving by Experimenting With New Initiatives
  • 16.1 Introduction
  • 16.2 What's In It For Me
  • 16.3 Creating Engaging Content
  • 16.4 What is Effective and What is Not
  • 16.5 Key Takeaways
  • Knowledge Check
• Lesson 17 : Improving Effectiveness by Becoming More Sophisticated or Mature
  • 17.1 Introduction
  • 17.2 What's In It For Me
  • 17.3 Content Marketing Maturity
  • 17.4 Get Value from Editorial Meetings
  • 17.5 Content Marketing in Organizations
  • 17.6 Content Marketing with SEO and Social Media
  • 17.7 Leverage Paid Advertising
  • 17.8 Sophisticated Content Marketers
  • 17.9 Analytics Tips
  • 17.10 Key Takeaways
  • Knowledge Check
• Lesson 18 : Content Marketing in the Foreseeable Future
  • 18.1 Introduction
  • 18.2 What's In It For Me
  • 18.3 Content Marketing Forecast
  • 18.4 Impact on Content Marketing Strategy
  • 18.5 Video Sharing Platforms—Audience Segments
  • 18.6 Video Sharing Platforms—Content Genres
  • 18.7 YouTube vs Facebook
  • 18.8 YouTube Best Practices—Part A
  • 18.9 YouTube Best Practices—Part B
  • 18.10 Virtual Reality
  • 18.11 Facebook Best Practices
  • 18.12 Instagram and Twitter Best Practices
  • 18.13 Key Takeaways
  • Knowledge Check

How do I get certified in Advanced Content Marketing?

• Complete 85% of the course.
• Complete 3 projects and 1 simulation test with a minimum score of 60%.

FAQs

• How long does the course take to complete?

  You should expect to spend about 15 hours to complete the course and take the certification exam.

• What are the key highlights of the course?

  This course is all-inclusive, providing more than 15 hours of high-quality eLearning content. You'll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.

• How do I enrol in this online training?

  You can enrol in this training on our website and make an online payment using any of the following option

  • Visa Credit or Debit Card
  • MasterCard
  • American Express
  • Diners Club
  • PayPal

  Once payment is received, you will automatically receive a payment receipt and access information via email.